New Twitter experiment is showing some users more ads [Los Angeles Times (CA)]
Twitter, Inc. (TWTR)
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Source: Los Angeles Times
New Twitter experiment is showing some users more ads If you feel like you’ve been seeing more Twitter ads lately, it’s not just your imagination. A Twitter Inc. spokeswoman said Tuesday that the company is experimenting with ad load, the industry term used to describe how frequently users are shown advertisements. As a result, some people are getting more ads in their Twitter feed than usual. “We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting,” the social media company said in a statement, which also encouraged users to share feedback on the experience. Some journalists first noticed and started tweeting about seeing more ads on Twitter this week. Not all Twitter users have the same ad load, which means the experiment won’t affect everyone. Some people see more ads than others depending on a variety of factors, including how the number of ads influences their use of the platform. Facebook and Instagram do someth
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