Twitter stock defended at Loop Capital due to new ad formats, 2020 events [MarketWatch]
Twitter, Inc. (TWTR)
Last twitter, inc. earnings: 4/30 07:00 am
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Source: MarketWatch
Twitter stock defended at Loop Capital due to new ad formats, 2020 events Loop Capital analyst Alan Gould reiterated his upbeat view of Twitter Inc. shares TWTR, +0.18% on Friday, a day after the stock dropped on concerns about second-half comparisons and spending plans . "We do not view 2H comps as difficult or expectations aggressive," Gould wrote. "We think user growth headwinds from health initiatives are softening as Twitter makes progress in identifying and deactivating suspicious accounts." He said that improved platform health can be a "growth driver" for Twitter, while the company faces several intriguing "engagement drivers" next year, including the U.S. presidential election and the Olympics in Tokyo. "While we think Twitter is not particularly event-dependent, we cannot ignore the 2020 calendar," Gould wrote. He's also upbeat about direct-response advertising, which could improve Twitter's monetization strategy given that the ad format is a small part of revenue, especi
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