Top Twitter users lose 2 percent of followers on average as policy changes [Reuters (UK)]
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Source: Reuters
Top Twitter users lose 2 percent of followers on average as policy changes | Reuters 2 Min Read SAN FRANCISCO (Reuters) - A Twitter Inc ( TWTR.N ) policy change on Thursday to increase the service’s credibility cost its 100 most popular users about 2 percent of their followers, on average, according to social media data firm Keyhole. Twitter is no longer counting as followers any accounts that have been locked because of suspected fraud, Chief Executive Jack Dorsey posted on Thursday. Locked accounts had already been kept out of Twitter’s daily and monthly active user figures. The accounts are locked if Twitter detects unusual behavior such as a burst of activity after months of dormancy. The new policy could be substantial for some Twitter users because follower totals serve as a top selling point when celebrities and so-called social media influencers negotiate deals with advertisers. For other users, follower counts are a point of pride. As the change went into effect, Twitter’s
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