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-0.000640922929017772 -0.000801153661272186 0.000769107514821372 -0.0043262297708701 -0.00208620413395293 -8.33199807723456E-05 -0.00288415318058003 -0.000160230732254415
Stock impact report

Twitter’s bet on streaming paying off in user growth [Business News Network (BNN) Energy & Resources (Canada)]

Twitter, Inc. (TWTR) 
Last twitter, inc. earnings: 4/30 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: investor.twitterinc.com
Twitter’s bet on streaming paying off in user growth Two years ago, even as its stock plummeted and takeover rumors swirled, Twitter Inc. was hatching a plan to become a force in live video. The company’s goal was to help users discover “what's happening now.” There were plenty of skeptics who said the battered company couldn’t possibly compete with deeper-pocketed rivals like Facebook Inc ( FB.O ). Yet Twitter has carved out a niche in the noisy world of video content and now streams a range of programming, from “Game of Thrones” recaps to National Football League highlights. It has attracted big advertisers, including Goldman Sachs and AT&T, that are buying video ads in the timeline or running brand campaigns next to live broadcasts. Twitter (TWTR.N) is still dwarfed by Facebook and struggling to grow beyond 330 million monthly active users, but it’s doing as good a job as anyone at figuring out live-streaming—a medium that has been stubbornly slow to take off in the U.S. In the fou Show less Read more
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