'Hunger Games' rides. Virtual reality 'Twilight.' How Lionsgate is pushing into the theme parks business [Los Angeles Times (CA)]
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Source: Los Angeles Times
'Hunger Games' rides. Virtual reality 'Twilight.' How Lionsgate is pushing into the theme parks business Half a decade after "The Hunger Games" catapulted Lionsgate into the ranks of the major studios, the company is betting its young adult franchises will make it a major player in the theme park business. The Santa Monica-based film and TV studio has high hopes for Lionsgate-themed parks in South Korea and China set to debut in the next several years. By the end of 2020, the studio says, its stable of indoor and outdoor attractions should bring in about 20 million visitors. The studio is hoping its budding theme park business will help turn Lionsgate into an international household name and boost its film brands abroad, assuring that its franchises live outside the multiplex. "One of the things we're really doing is building out the Lionsgate name," said Jenefer Brown, who leads an eight-person Lionsgate team focused on theme parks and live entertainment. "We're canvassing the globe
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