Unity Software Inc. (U)
U moved a median of -0.15% 30 minutes after news, and +0.12% by the close. How U actually reacts to news — the realized, point-in-time move the market made, measured across 544 labeled events over the last three years with zero look-ahead.
U’s median reaction, across the day.
| Horizon | Median | % positive | Events |
|---|---|---|---|
| 5-min | -0.02% | 48% | 542 |
| 30-min | -0.15% | 47% | 543 |
| 60-min | -0.06% | 48% | 543 |
| to close | +0.12% | 51% | 539 |
| Middle 50% of U reactions | -1.43% to +1.26% |
|---|---|
| Median reaction (30-min) | -0.15% |
| Measured reactions | 544 |
Half of all Unity Software Inc. news events land between -1.43% and +1.26% at 30 minutes.
Reaction stats as of 2026-09-21. Newest measured event . Reaction = percent move vs. the price at the news timestamp.
How U reacts, by analyst action.
| Event | Events | Median 30-min | % positive | Median to close |
|---|---|---|---|---|
| Analyst upgrades | 77 | -0.19% | 44% | +0.68% |
| Analyst downgrades | 31 | +0.10% | 52% | +0.81% |
| Coverage initiations | 24 | +0.59% | 83% | +0.33% |
| Rating reiterations | 159 | -0.02% | 48% | -0.13% |
| Price-target raises | 63 | +0.07% | 54% | +0.24% |
| Price-target cuts | 41 | +0.13% | 51% | +0.19% |
Last 3 years, pulled 2026-09-21. Reaction = percent move vs. the price at the news timestamp. Counts and medians only. The same measurement runs across every name in the dataset. See how U ranks against every other measured name →
That’s how U usually reacts — get an email when it moves on news →Email me when U moves on news.
One email per qualifying move — the headline, the measured reaction, and how it compares to U's baseline. Nothing else.
Recent U events, each with its measured reaction.
| Date | Headline | Event | Source | 5-min | To close |
|---|---|---|---|---|---|
| Unity Announces Date of Third Quarter 2026 Financial Results Webcast | Press release | Business Wire | -1.53% | -8.08% | |
| Google and Unity Partner on New AI Gaming Platform for the Next Era of Interactive Entertainment | Press release | Business Wire | -0.40% | -1.22% | |
| Unity Delivers Day-One Support for Meta VR Glasses - Empowering Developers to Reach a New Audience in VR | Press release | Business Wire | +0.60% | -4.50% | |
| Form 8-K Unity Software Inc. For: Aug 17 | SEC filing · Form 8-K | SEC EDGAR | -0.98% | -1.15% | |
| Form 10-Q Unity Software Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | +6.89% | +14.31% | |
| Form 8-K Unity Software Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | +6.89% | +14.31% | |
| Unity Reports Second Quarter 2026 Financial Results | Press release | Business Wire | +6.89% | +14.31% | |
| Form 8-K Unity Software Inc. For: Jul 27 | SEC filing · Form 8-K | SEC EDGAR | +0.93% | +5.68% | |
| Unity 7 Roadmap Revealed At Unite Seoul | Press release | Business Wire | +0.40% | -0.03% | |
| Form 8-K Unity Software Inc. For: Jul 13 | SEC filing · Form 8-K | SEC EDGAR | +0.96% | -0.99% | |
| Unity Announces Date of Second Quarter 2026 Financial Results Webcast | Press release | Business Wire | +0.62% | +1.97% | |
| Form 8-K Unity Software Inc. For: May 13 | SEC filing · Form 8-K | SEC EDGAR | -0.06% | +0.26% | |
| Form 10-Q Unity Software Inc. For: Mar 31 | SEC filing · Form 10-Q | SEC EDGAR | +2.91% | -9.60% | |
| Form 8-K Unity Software Inc. For: May 07 | SEC filing · Form 8-K | SEC EDGAR | +2.91% | -9.60% | |
| Unity Reports First Quarter 2026 Financial Results | Press release | Business Wire | +2.91% | -9.60% | |
| Unity Announces First Quarter 2026 Financial Results Webcast | Press release | Business Wire | +0.32% | -2.27% | |
| Unity and Meta Extend Multi-Year Partnership to Power Next-Generation VR Experiences | Press release | Business Wire | -1.53% | -5.56% | |
| Form ARS Unity Software Inc. For: Dec 31 | SEC filing · Form ARS | SEC EDGAR | +3.00% | +5.99% | |
| Form DEF 14A Unity Software Inc. For: May 13 | SEC filing · Form DEF | SEC EDGAR | +4.51% | +5.33% | |
| Form DEFA14A Unity Software Inc. | SEC filing · Form DEFA14A | SEC EDGAR | +4.51% | +5.33% | |
| Form 8-K Unity Software Inc. For: Mar 26 | SEC filing · Form 8-K | SEC EDGAR | -2.83% | -1.52% | |
| Unity Releases Preliminary First Quarter Results Exceeding Guidance; Will Enhance Growth and Profitability by Exiting Non-Strategic Ad Businesses | Press release | Business Wire | -2.83% | -1.52% | |
| Form 10-K Unity Software Inc. For: Dec 31 | SEC filing · Form 10-K | SEC EDGAR | +0.95% | +2.00% | |
| Form 8-K Unity Software Inc. For: Feb 11 | SEC filing · Form 8-K | SEC EDGAR | +0.95% | +2.00% | |
| Form S-8 Unity Software Inc. | SEC filing · Form S-8 | SEC EDGAR | -5.34% | -6.34% | |
| Unity Reports Fourth Quarter and Fiscal Year 2025 Financial Results | Press release | Business Wire | +0.95% | +2.00% | |
| Form 8-K Unity Software Inc. For: Feb 04 | SEC filing · Form 8-K | SEC EDGAR | +0.95% | +2.00% | |
| Form 8-K Unity Software Inc. For: Feb 09 | SEC filing · Form 8-K | SEC EDGAR | +0.95% | +2.00% | |
| Unity Appoints Bernard Kim to its Board of Directors and Announces Board Transitions | Press release | Business Wire | +0.95% | +2.00% | |
| Unity Announces Fourth Quarter and Fiscal Year 2025 Financial Results Webcast | Press release | Business Wire | -2.41% | -7.18% | |
| Unity and Epic Games Together Advance the Open, Interoperable Future for Video Gaming | Press release | Business Wire | +2.82% | +1.55% | |
| Form 8-K Unity Software Inc. For: Nov 06 | SEC filing · Form 8-K | SEC EDGAR | -0.15% | — | |
| Form 10-Q Unity Software Inc. For: Sep 30 | SEC filing · Form 10-Q | SEC EDGAR | -3.39% | +3.32% | |
| Form 8-K Unity Software Inc. For: Nov 05 | SEC filing · Form 8-K | SEC EDGAR | -3.39% | +3.32% | |
| Unity Reports Third Quarter 2025 Financial Results | Press release | Business Wire | -3.39% | +3.32% | |
| Unity Launches Native, Cross-Platform Commerce Management for Game Developers Worldwide | Press release | Business Wire | -1.61% | -2.92% | |
| Unity Powers Launch Titles for Samsung’s Galaxy XR And Accelerates the Android XR Ecosystem | Press release | Business Wire | -1.61% | -2.92% | |
| Unity Announces Date of Third Quarter 2025 Financial Results Webcast | Press release | Business Wire | -2.08% | -4.14% | |
| Unity Appoints Chris Feo as SVP Sales & Partnerships, Programmatic, to Accelerate Growth in Privacy-First Advertising Across Gaming and Connected TV | Press release | Business Wire | -0.70% | +1.19% | |
| Unity Forms AI Council to Accelerate AI Product Innovation | Press release | Business Wire | -0.93% | -3.19% | |
| Unity Makes Ad Quality Tool Free to Help Improve Ad Experience and Player Retention | Press release | Business Wire | -1.73% | +1.10% | |
| Form 10-Q Unity Software Inc. For: Jun 30 | SEC filing · Form 10-Q | SEC EDGAR | -0.46% | +2.10% | |
| Form 8-K Unity Software Inc. For: Aug 06 | SEC filing · Form 8-K | SEC EDGAR | -2.35% | -16.00% | |
| Unity Reports Second Quarter 2025 Financial Results | Press release | Business Wire | -2.35% | -16.00% | |
| Unity Announces Date of Second Quarter 2025 Financial Results Webcast | Press release | Business Wire | +4.64% | +5.15% | |
| Genies Partners With Unity to Bring AI Avatars and UGC Tools to Developers, Unlocking New Game Genres and Accelerating Development | Press release | Business Wire | -1.06% | -1.59% | |
| Form 8-K Unity Software Inc. For: Jun 11 | SEC filing · Form 8-K | SEC EDGAR | +0.14% | +1.12% | |
| Unity Selects Optable to Power New Audience Hub, Unlocking Smarter Targeting for Brand Marketers | Press release | Business Wire | -0.46% | +4.08% | |
| New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV | Press release | Business Wire | +0.00% | -3.08% | |
| Unity Asset Manager Powers BMW Group’s Groundbreaking 3D Mine Platform | Press release | Business Wire | +1.23% | -2.80% |
Each reaction is the move the market actually made, measured from the news timestamp. Headlines link through to the U section they belong to.
Where else U is measured.
U earnings → · Analyst actions → · SEC filings →
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Every name we’ve measured, in one place.
How the numbers are made.
How is Unity Software Inc.'s median reaction calculated?
Every labeled U news event is measured from its own timestamp: the last trade before the news is the base price, and the move is read at fixed horizons — 30 minutes of trading, then the close. The median across 544 events is what this page reports. Point-in-time, zero look-ahead: no event borrows information from a later one.
What counts as a positive reaction?
Any event whose price move is above zero at the horizon, relative to the last trade before the news timestamp. 47% of U's measured events are up at 30 minutes; the rest close the window flat or negative.
How often is this page updated?
The news table refreshes automatically as new events are labeled and priced. The reaction medians are re-pulled in batches from the dataset — the figures here are as of 2026-09-21.
Does U's past reaction predict its next one?
No. These are realized facts about past events, not forecasts. They describe a distribution — they say nothing certain about any future move.