Under Armour CEO: 2018 will be one of the most important chapters in our 22-year history [CNBC]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: CNBC
show chapters Since Under Armour delivered its fourth-quarter earnings report , investors have been wondering whether the athletic brand has recaptured some momentum after months in limbo. If you ask Kevin Plank, the athletic brand's founder, chairman and CEO, 2017 was a transformative year that will refocus Under Armour and propel it to new heights. We did three major things in 2017, Plank told Mad Money host Jim Cramer in an exclusive interview with CNBC. We upgraded our systems; we implemented SAP, so we're never going to have to do that again. We have the scale of a great company that can give us that pliability as a business to be able to grow forever. We changed our structure, so we went from [having] a head of apparel, a head of footwear, a head of accessories to ... [having] distinct categories, like a head of running, a head of training, a head of basketball. Paired with Under Armour's burgeoning international presence, these change
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