Under Armour: Cutting The Fat [Seeking Alpha]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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US:NYSE Investor Relations:
investor.underarmour.com/investors.cfm
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Source: Seeking Alpha
SummaryUnder Armour moves to terminate costly marketing deals with UCLA and potentially Cal.The college deals cost over $20 million annually with limited benefit.The stock remains a solid buy near the recent double bottom at $8.The last few months have been full of sports cancellations, especially at the collegiate level. While professional sports have looked to restart paused leagues, most college events were cancelled with some discussion of continuing the cancellations into the fall college football season.Up until recently, the financial impact wasn't fully considered with most TV contracts and sponsorship deals left untouched with the resumption of play plans.UAUAAfired the first major shotbullish signImage Source: UCLA websiteCutting Off UCLAAt the time in 2016, the Under Armour deal for the marketing rights at UCLA was a record-breaking one. UA signed a 15-year, $280 million deal for those rights at the Pac 12 with an average cost of $18.7 million per year.Including a big deal
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