Under Armour Looking to Sell MyFitnessPal App [TheStreet.com]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: TheStreet.com
Under Armour(UAAGet ReportShares of the Baltimore sportswear giant were down 1.3% to $8.88.Under Armour is looking to sell the app, which it bought in 2015 for around $475 million, according to The Information, which cited two people familiar with the matter.Founded in 2005, MyFitnessPal had 80 million users at the time it was purchased. The app uses gamification elements to motivate users, and in 2015 it introduced a premium subscription tier for its applications.In March 2018, Under Armour disclosed a data breach of 150 million accounts at MyFitnessPal. The compromised data consisted of usernames, e-mail addresses, and hashed passwords, but not credit card numbers and government identifiers, like social security numbers and driver’s license numbers.Payment information, which Under Armour collects and processes separately, has not been affected by the breachUnder Armour declined to comment.Last month, Under Armourinformed UCLA that it“Under Armour has recently made the difficult deci
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