This fitness app wants you to have a personal trainer in your pocket [CNBC]
Under Armour, Inc. Class C (UA)
Last under armour, inc. class c earnings: 2/11 06:55 am
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Source: CNBC
Amy Garvoille wanted to get back into the gym. She was looking for a routine and stumbled upon a fitness app called Aaptiv. It offers audio workouts where trainers coach users through the moves and encourage them throughout the session. Garvoille signed up for a free trial and was hooked after two workouts. I've never been someone who works out, said Garvoille, a 45-year-old high school English teacher in Madison, Wisconsin. I always get bored, and when I do work out, I'll say I'll walk on the treadmill for 30 minutes. I never really pushed myself and I didn't realize that until I tried Aaptiv and saw it wanted me to go to level 8, and I thought, 'Oh my God. I'm going to die.' When Ethan Agarwal founded Aaptiv in 2015 , he wanted to create something that would give people access to a personal trainer wherever they are. He came up with the idea while traveling as a consultant at McKinsey & Co. He had gained around 40 pounds and wanted to get back in shape. He tried
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