United Airlines Is Expanding Its Brand Colors Outside Of Its Iconic Rhapsody Blue [Forbes]
United Airlines Holdings, Inc. (UAL)
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Source: Forbes
Grant Martin Contributor i Travel I monitor the heartbeat of adventure, budget and consumer travel. United's International Premium Economy Cabin United Chicago-based United Airlines is updating the colors in its brand as new product changes come down the line at the carrier. In addition to the trademark Rhapsody Blue that United now employs across its website, employees and airplanes, new colors branded as United Blue, Pacific Blue, Premium Purple, Runway Gray, Sky Blue and Atlantic Amethyst are being added to the airline's portfolio. Among the new colors, Premium Purple and Atlantic Amethyst are the two obvious standouts; each purple is a significant departure away from the typical blues that one might see on an everyday United flight. According to documentation shared among employees last week , the airline is updating its brand design to create because a visual identity that reflects ou
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UAL
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- 4/16/24 - Beat
UAL
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- 4/18/24 - Form 144
- 4/18/24 - Form 144
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