From the Archives: The Los Angeles Times 'Santa Claus Expeditions' [Los Angeles Times (CA)]
United Airlines Holdings, Inc. (UAL)
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Source: Los Angeles Times
From the Archives: The Los Angeles Times 'Santa Claus Expeditions' In the 1920s and '30s, The Times sponsored several Santa Claus arrival promotions. The 1938 and 1939 "Santa Claus Expeditions" were classics. Each year, The Times “dispatched” a correspondent and photographer to travel on a United Airlines aircraft to the North Pole. The twist — each year Santa had to be “convinced” to return to Los Angeles and open up the holiday season. Updates on the Santa Expeditions were reported daily in The Times for about a week before Thanksgiving. Both years, Santa was persuaded to come to Los Angeles. On Thanksgiving Eve, Nov. 23, 1938, the Los Angeles Times reported: ABOARD A SOUTHBOUND UNITED AIR LINES MAINLINER, Nov. 22. (Exclusive) (By short-wave radio) – Santa Claus is going to be in Los Angeles for Thanksgiving and Friday's opening of the Christmas season! At this very minute St. Nick himself is here in the plane with us, chuckling as he looks out over the frozen route he u
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- UAL's page on the SEC website