One Very Special Brand Turns 50 [Forbes]
United Airlines Holdings, Inc. (UAL)
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Source: Forbes
Steve Olenski Contributor i Jul 12, 2018, 12:11pm #ChangeTheWorld The Special Olympics celebrates 50 years. Special Olympics This year, Special Olympics is celebrating its 50th anniversary. Numerous events are scheduled in Chicago, starting July 17 through July 21. These include a soccer tournament, concert, and numerous interactive activities. As part of the celebration, the organization is launching a new mission called the “ Inclusion Revolution .” The goal is to create a unified generation of kids who can improve the lives of people with intellectual disabilities. Therefore, it focuses on teens and young adults under 25 years of age. From a brand perspective, Special Olympics’ average donors tend to be older adults. Now, the Special Olympics is shifting its marketing strategy to become more youthful and energetic. The goal is to inspire participation and engagement with
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UAL
Earnings
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UAL
Sec Filings
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- 4/18/24 - Form 144
- 4/18/24 - Form 144
- UAL's page on the SEC website