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0.000960614793467786 0.000295573782605494 -0.000467991822458676 0.00194586073548615 0.00724155767383433 0.0109608611049533 0.0104682381339442 0.00724155767383433
Stock impact report

Ulta and Sephora's new take on 'try before you buy' [CNNMoney.com]

Ulta Beauty, Inc. (ULTA) 
Last ulta beauty, inc. earnings: 3/12 04:03 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.ultabeauty.com/overview/default.aspx
Company Research Source: CNNMoney.com
No testers, no problem: Ulta and Sephora have a new take on 'try before you buy' New York (CNN) Makeup sellers Ulta Beauty and Sephora have a problem on their hands. When it comes to beauty products, consumers love to test cosmetics, creams and fragrances on themselves before they buy them. But that's not really an option right now given the current health and safety concerns tied to the pandemic. That's bad news for cosmetics sellers who've already suffered double-digit percentage sales declines in the first quarter because of store closures and the "no makeup, work-from-home" look that consumers have embraced amid the shutdown. They're now under pressure to somehow replicate the in-store sampling experience in a convincing way for consumers to reinvigorate sales. Ulta Beauty ( ULTA ) , which operates over 1,200 stores in the United States, has a gameplan. Read More It's called GLAMLab — Ulta's virtual makeup try-on app that offers access to more than 4,000 Show less Read more
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