Cup Noodles Clothing? Product Constellations Can Drive Brand Extensions [Forbes]
Urban Outfitters, Inc. (URBN)
Last urban outfitters, inc. earnings: 3/3 04:10 pm
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Source: Forbes
Getty Images Too broke to eat anything but ramen? Wear your poverty with pride: Nissin now sells a line of Cup Noodles and Top Ramen merchandise including T-shirts, baby onesies, hats, and even dog costumes. As the website proclaims , “It’s just an old wives tale that if you eat enough Cup Noodles, you turn into one. But buying one of these boldly designed tees is the next best thing. These humble noodles are not the first product to go from stigma to status symbol. The Brazilian peasant shoe Havaianas transitioned to a celebrity must-have (now available in a special Swarovski edition). But a merchandise line that pays homage to a dirt-cheap meal? Does this kind of brand extension make sense? Probably more so than many might believe. Nissin understands that its humble noodle products are a defining marker of the college student social role . Indeed, now frat houses (and other aspiring “Animal Houses”) can drop $500.00 on a neon sign that implore
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URBN
Earnings
- 2/27/24 - Miss
URBN
Sec Filings
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- 4/16/24 - Form 4
- URBN's page on the SEC website