Jems Is Disrupting The Condom Market, Breaking The Taboo Of Sex Talk [Forbes]
Urban Outfitters, Inc. (URBN)
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Source: Forbes
Jems Cofounders Whitney Geller and Yasemin EmoryKristina RuddickLet’s talk about intercourse. There’s a famous scene from the hit showGolden GirlsThirty years later, there’s still a stigma around publically discussing sex and the safety protocols individuals can take to protect themselves. So how can society begin normalizing sex education?Jems’ founders Whitney Geller and Yasemin Emory are creating more than an updated condom experience; they areremoving taboosused condomsJems is moving the needle in the condom industry. The company has partnered with retailers across the U.S. and Canada, including Amazon, Wholefoods in Canada and She Bop. In the States, the product was listed on Urban Outfitters until it sold out.“What we set out to do alongside the product was create this sex education platform that is designed to offer scientifically backed information,” Emory explains. “Not just around condoms, but sex in general. We have a very robust blog on our website, but understanding our d
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