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Stock impact report

What Does It Mean For A Brand To Get “Canceled?” Not Much. [Forbes]

Urban Outfitters, Inc. (URBN) 
Last urban outfitters, inc. earnings: 3/3 04:10 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.urbn.com/investor-relations
Company Research Source: Forbes
The brutal killing of George Floyd last month sparked worldwide protests against racism and police brutality, calls to action for defunding the police, and a wider reckoning with systemic injustices. People are encouraged to reflect on their inherent privilege or lack thereof, and companies are attempting to follow suit.Authenticity is a hard note to strike online, especially if you’re a non-sentient corporation or a social media manager just trying to do her job. As the June protests took over streets and social media feeds, brands were quick to put out emails and posts in solidarity with the movement. My inbox was flooded with subject lines reading, “#BLM,” from Spotify, Netflix, Sephora, the millennial jewelry company I ordered earrings from that one time, my local coffee shop, and even my dentist. For weeks, Instagram was inundated with flowery #BlackLivesMatter graphics from otherwise politically-silent brands.But a hashtag isn't enough to offset historically toxic company cultur Show less Read more
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