The Ratings Game: Vans will be a brand leader for VF Corp. after jeans spin-off: analysts [MarketWatch]
V.F. Corporation (VFC)
Last v.f. corporation earnings: 1/23 06:55 am
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Source: MarketWatch
Vans will be a brand leader for VF Corp. after jeans spin-off: analysts Vans have become a bigger hit with young shoppers, one more reason why analysts are confident the sneaker brand will play a leading role at VF Corp. after it spins off its denim business in May. The latest Piper Jaffray Taking Stock with Teens Survey found that Vans are the second most popular footwear brand behind Nike Inc. NKE, -0.56% “Vans hits [the] highest level in survey history as a favorite footwear brand at 20%, the closest any brand has been to Nike in years,” the report said. Nike had 41% of the vote among the 8,000 teens polled. Teenage girls are also spending more on shoes, while fashion accessories are falling out of favor. VF Corp. VFC, +0.49% announced in August that it will separate its denim brands, which includes the Lee and Wrangler brands, from its other outdoor, active and working brands. Last week, the company revealed that the new independent company will be called Kontoor Brands In
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VFC
Earnings
- 2/6/24 - Miss
VFC
Sec Filings
- 2/27/24 - Form 4
- 2/27/24 - Form 4
- 2/26/24 - Form 144
- VFC's page on the SEC website