The Very Good Food Company Launching Pilot Program in China
The Very Good Food Company Inc. (VGFC)
Company Research
Source: Business Wire
VERY GOOD to pilot launch its flagship brand, The Very Good Butchers, in China to reach a new consumer set in early 2022.The enhanced distribution will allow VERY GOOD to enter a new market, widen its consumer base, and continue making its carefully crafted plant-based meats accessible to all. VANCOUVER--(BUSINESS WIRE)--The Very Good Food Company Inc. (TSXV: VERY.V) (NASDAQ: VGFC) (FSE: 0SI) ("VERY GOOD" or the "Company"), a leading plant-based food technology company, today announced its plans for a pilot program in China for the beginning of 2022. VERY GOOD will offer its carefully crafted plant-based meats under its flagship brand: The Very Good Butchers.“We’ve seen an increase in consumer demand for plant-based foods in China and we’re thrilled to be introducing our plant-based meat alternatives on a different continent,” said Mitchell Scott, co-founder and CEO of The Very Good Food Company. “We’re guided by making plant-based eating accessible and approachable for all, and th
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