Telefonica Brasil rolls out Netflix partnership in paid TV push [Reuters (UK)]
Telefonica Brasil S.A. American Depositary Shares (Each representing One Common Share) (VIV)
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Source: Reuters
Telefonica Brasil rolls out Netflix partnership in paid TV push | Reuters 2 Min Read SAO PAULO (Reuters) - Telefonica Brasil SA ( VIVT4.SA ) has begun integrating its pay TV service with Netflix Inc’s ( NFLX.O ) streaming platforms, Brazil’s largest telecoms company said on Tuesday, in another step in its focus on high-end services. The plan was announced in principle between Netflix and all of Telefonica SA’s ( TEF.MC ) Latin America units in May. Customers who are clients of Netflix and the pay TV service offered by Telefonica Brasil, known locally as Vivo, will be able to access Netflix via Vivo platforms starting this month. Gustavo Nóbrega, head of marketing for Vivo’s fixed business, said the partnership was part of a larger company focus on enhancing the firm’s TV services. Vivo’s aggressive broadband expansion, particularly in ultra-fast segments such as fiber-to-the-home (FTTH), forms part of this push, he said. The ramp-up of the Netflix partnership follows a flurry of
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VIV
Sec Filings
- 4/16/24 - Form 6-K
- 4/16/24 - Form 6-K
- 4/16/24 - Form 6-K
- VIV's page on the SEC website