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Stock impact report

Biltong finds sweet spot in U.S. healthy foods aisle, challenges jerky category [Forbes]

VITAMIN SHOPPE (VSI) 
Last vitamin shoppe earnings: 11/6 06:00 am Check Earnings Report
US:NYSE Investor Relations: investors.vitaminshoppe.com
Company Research Source: Forbes
Biltong finds sweet spot in U.S. healthy foods aisle, challenges jerky category Biltong is still new to U.S. consumers, and many, who have tried and tasted it, simply compare the product with jerky. But let’s face it: Biltong is not “jerky” made with South African recipes; it is a standalone category that appeals more to nutrition foods eaters. Sports nutrition veterans, Ted Casey and Joe Oblas, have been working to bring biltong to the U.S. mainstream market ever since they started Stryve Foods, currently the largest biltong manufacturer in the country, back in 2017. Joe Oblas (left) and Ted Casey (right) both come from “When we found biltong, we knew it was a much better product to the consumer,” Casey, who is now the chairman of Stryve Foods, said. “The recipe and the process we use originated in South Africa hundreds of years ago, and our factory in Oklahoma is one of the few licensed plants that are allowed to produce biltong,” since importing biltong from other countries is proh Show less Read more
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