Is Vitamin Shoppe's Turnaround Finally Here? [The Motley Fool]
VITAMIN SHOPPE (VSI)
Last vitamin shoppe earnings: 11/6 06:00 am
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Source: The Motley Fool
Is Vitamin Shoppe's Turnaround Finally Here? Shares of Vitamin Shoppe ( NYSE:VSI On the bottom line, Vitamin Shoppe posted an adjusted loss of $0.9 per share from its continuing operations, which beat expectations by a dime but marked a steep decline from its earnings of $0.0 per share in the prior year quarter. Image source: Getty Images. Vitamin Shoppe's headline numbers look mediocre, so why did the stock rally more than 0% after the report? Could this beaten-down stock, which remains down about 0% over the past six months, actually be reaching an inflection point? What happened to Vitamin Shoppe? Vitamin Shoppe and its main rival GNC NYSE:GNC and e-tailers To counter those headwinds, Vitamin Shoppe closed its weaker stores, expanded its e-commerce ecosystem, launched new delivery services, poured more cash into marketing efforts, tweaked its pricing and promotion initiatives, and sold its Nutri-Force contract manufacturing unit. Those efforts stabilized Vitamin Shoppe's gross marg
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