E-commerce optimization startup Tradeswell raises $15.5M [TechCrunch Blog]
Verizon Communications Inc. (VZ)
Last verizon communications inc. earnings: 4/24 07:30 am
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Source: TechCrunch Blog
After launching in October,TradeswellCo-founder and CEO Paul Palmieri previously led digital ad company Millennial Media (now owned by TechCrunch’s parent company Verizon Media), and he said the e-commerce market today is similar to the online ad market when he was leading Millennial — ready for more optimization and automation.Tradeswell focuses on six components of e-commerce businesses — marketing, retail, inventory, logistics, forecasting, lifetime value and financials — with the key goal of allowing those businesses to improve their net margins, rather than simply driving more clicks or purchases. The platform can fully automate some processes, such as buying online ads.To illustrate what it can accomplish, Tradeswell pointed to the work it did with a personal care brand on Amazon Prime Day, with total sales doubling versus the previous Prime Day and profits increasing 67%.The startup has now raised a total of $18.8 million. The Series A was led by SignalFire, which also led Trad
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