Instagram's vertical IGTV gives in to landscape status quo [MSN Money]
Verizon Communications Inc. (VZ)
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Source: MSN Money
Instagram's vertical IGTV surrenders to landscape status quo © Provided by Oath Inc. Now a dedicated hub for multi-minute portrait mode video won't exist anywhere at all. Following lackluster buy-in from creators loathe to shoot in a proprietary format that tough to reuse, IGTV is retreating from its vertical-only policy. Starting today Instagram spins it saying "Ultimately, our vision is to make IGTV a dtination for great contt no matter how it's shot so creators can exprs themselv how they want . . . . In many ways, oping IGTV to more than just vertical videos is similar to wh we oped Instagram to more than just square photos in 0. It abled creativity to flourish and gagemt to rise - and we believe the same will happ again with IGTV." Load Error The pottial flood of repurposed YouTube videos could drive more atttion to IGTV after a launch that felt like a flop. There's be no break-out stars, must-see shows, or cultural zeitgeist momts on IGTV. Instagram refused to provide a list of
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