League of Legends’ virtual K-pop band is helping the game attract a whole new audience [The Verge]
Verizon Communications Inc. (VZ)
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Source: The Verge
Fan art and cosplay This week, Riot Games tapped into three things the internet loves: K-pop bands, women kicking ass, and augmented reality. The K/DA music video for “POP/STARS” reimagines four of the murderous champions of League of Legends as internationally acclaimed artists back with their latest single. In addition to releasing a music video, Riot also brought the virtual band onstage using AR . They performed next to the actual singers at the 2018 Worlds Finals opening ceremony, the conclusion to an annual month-long battle between e-sports teams hailing from the US, Europe, and Asia. The band started as Riot’s way of building hype for Worlds and getting players to buy in-game cosmetics for the four champions, Ahri, Akali, Evelynn, and Kai’Sa. But it transformed into a viral hit and gateway for new users and ex-players to get back into the game. In addition to being able to buy these looks for the champions in-game, you’re also motivated to keep playing to earn a
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