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Stock impact report

Walgreens hopes new digital tools will help reel in more loyal customers [CNNMoney.com]

Walgreens Boots Alliance, Inc. (WBA) 
Last walgreens boots alliance, inc. earnings: 4/2 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: investor.walgreensbootsalliance.com
Company Research Source: CNNMoney.com
Walgreens hopes new digital tools will help reel in more loyal customers New York (CNN Business) Walgreens is hoping a new slate of tech tools will help it build stronger relationships with customers and keep pace with the rapidly occurring tech transformation in the pharmacy industry. Walgreens Boots Alliance ( WBA ) is implementing new customer analytics and outreach tools that will help it better understand and serve customers, thanks to a partnership with Microsoft ( MSFT ) and Adobe ( ADBE ) . The new technology will allow Walgreens to compile data and create individual customer profiles — whether they shop in stores, online, through the mobile app or all three — and it will use that information to more frequently engage with customers. In addition to providing a better customer experience, the tools may encourage customers to spend more and shop at Walgreens more frequently, by providing prescription refill reminders, product recommendations and advice and other Show less Read more
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