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Stock impact report

Flipclutch Research: Global AR advertising revenue is huge, WIMI intends to seize this business opportunity

WiMi Hologram Cloud Inc. - American Depositary Share (WIMI) 
Company Research Source: PR Newswire
HONG KONG, Jan. 12, 2021 /PRNewswire/ -- According to the prediction of research institutes, the global AR advertising market will reach 8.8 billion U.S. dollars in 2023, and the market prospects are promising. Last year, one social software that used AR filters as a selling point earned $1.14 billion from AR advertising.Some time ago, AR cooperated with a series of fashion beauty brands to provide AR filters for users and create a good experience for users. For example, through the AR lens, providing users with virtual try-on and virtual makeup services. For users, these are fresh attempts.When you see a short video with AR (Augmented Reality) filter, you may immediately click and take a photo to create your style and experience an immersive fantasy. This kind of AR filter is becoming more and more common in real life.AR is a technology that calculates the position and angle of the camera image in real time, and adds corresponding images, videos, and 3D models. AR advertising is favo Show less Read more
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