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Stock impact report

Sweet and Crabby Teamwork: Herr's and Chickie's & Pete's Take a Popular Boardwalk Snack to a New Level

Weis Markets, Inc. (WMK) 
US:NYSE Investor Relations: weismarkets.com/financial-information
Company Research Source: PR Web
NOTTINGHAM, Pa. (PRWEB) August 17, 2017 What do you get when you combine a signature Philly flavor with a popular summer snack? You get a crabby stroke of snacking genius.For Herr's, that's exactly what happened when Chickie's & Pete's whipped up a few hundred servings of kettle corn dusted with its signature crab seasoning and sold it in a limited batch to hungry crowds at Penn's Landing and Wildwood Boardwalk.The success of the snack inspired Herr's to partner with the Philly brand to turn the snack into its new Chickie's & Pete's Sweet and Crabby Kettle Corn."There are very few flavors that are as iconic to a region as Crabfries seasoning is to Philadelphia," said Herr's president and CEO Ed Herr. "So, when the guys at Chickie's & Pete's told us about the flavor and how popular it was, I knew right away that it was something we needed to team up to create."The flavor marks the second partnership between Herr's and Chickie's & Pete's. The duo also teamed up in 2016 to create Chicki Show less Read more
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