Here’s Soylent’s New Product. It’s Food. [The New York Times]
Walmart Inc. (WMT)
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Source: The New York Times
Here’s Soylent’s New Product. It’s Food. - The New York Times “When we first started coming up with this idea of portioned, chewable nutrition, we were like, ‘Oh it should be a cube,’” said Bryan Crowley, the chief executive of Soylent. They tried it. Turns out, he said, “Cubes are really difficult to do.” So Soylent — the contrarian replacement company that made its name hawking beige, drinkable meals to time-crunched Silicon Valley workers — on Thursday unleashed the next-best-thing: Soylent Squared, a 100-calorie, very much chewable “mini-meal,” which is not a cube, but instead a perfect (perfect!) square. “We basically start as a meal replacement drink mostly consumed in the morning and powder in a ready to drink format,” Mr. Crowley said. “Now we’re a complete nutrition platform that you can enjoy any time of the day in multiple formats.” For fans, Squared represents an obvious, if modest, next step, from liquid to solid. To the rest of the , Soylent Squared is a snack-size prot
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