How Brands Like Peloton, Bonobos, and Camp Have Focused on Value Creation Over Selling Goods [Forbes]
Walmart Inc. (WMT)
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Source: Forbes
How Brands Like Peloton, Bonobos, and Camp Have Focused on Value Creation Over Selling Goods Bonobos, Peloton and NYC's Camp are high value offerings that differentiate themselves in the marketplace Forbes, Peloton NYC Pinterest, Camp Buzzfeed Since returning from ShopTalk 2019 I’ve been recovering from “acronym head spin”, a common side effect of conference-speak. AI, AR, CCPA, CLV, CDP, ERP, EOM, NPS; is there an app for that? Anyway, aside from the jargon, the time was well spent and insights loomed large. By far the thesis of the gathering was the fusion of the digital and physical retail realms and a new focus on a single view of the customer (SVC). While that hardly scratches the surface, there was a common thread that I picked up in the many examples of exemplary retailers being singled out. Simply put, it's the creation of great customer value, over selling goods. This was particularly evident among the successful category disruptors represented. Bonobos, Untuckit and Indochin
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