Ikea Is Mulling Its Own Third-Party Marketplace And Yes, It's About The Data [Forbes]
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Source: Forbes
Ikea Is Mulling Its Own Third-Party Marketplace And Yes, It's About The Data Krakow, Lesser Poland, Poland - January 10, 2016: The logo of the IKEA store on the wall in Krakow next to cars on the parking. IKEA is the world's largest furniture retailer Getty How do you grow sales, when everyone who might want to buy your stuff, already is? Sell other people’s stuff. This appears to be the rationale behind last week's announcement that Ikea is considering launching an online marketplace for furniture. Torbjorn Loof, chief executive of Inter Ikea, told the Financial Times that while the firm was not yet in talks with any of its competitors, but would like to be part of the creation of an industry-wide sales platform. 'What are the opportunities between the dominating, big, global platforms, and the company website? I think there are tons of opportunities. I think it's a very interesting area to explore,' Loof said. Sweden-based Ikea is also in talks with other third-party marketplace web
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