Target Bets on Low Prices With Smartly Brand [The Motley Fool]
Walmart Inc. (WMT)
Last walmart inc. earnings: 2/18 06:00 am
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Source: The Motley Fool
The retailer's low-price push continues. Timothy Green ( TMFBargainBin ) Oct 11, 2018 at 8:20AM Retailer Target 's ( NYSE:TGT ) strategy over the past couple of years has involved becoming more price competitive while launching a slew of exclusive brands. The company has introduced more than 20 owned and exclusive brands as part of this strategy, and its recent results speak to its efforts to lower prices. Store traffic rose 6.4% in the second quarter, while comparable-store sales grew by 4.9%. That gap was in part due to lower pricing. Target is hitting both priorities with the launch of its new Smartly brand. Smartly encompasses more than 70 items, including hand soap, household cleaners, and razors, priced mostly below $2. Smartly adds to Target's existing stable of household brands, bringing lower prices that may help the company win market share fr
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