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Stock impact report

Walmart Wants to Take On Amazon in Digital Advertising [The Motley Fool]

Walmart Inc. (WMT) 
Last walmart inc. earnings: 2/18 06:00 am Check Earnings Report
US:NYSE Investor Relations: stock.walmart.com/investors/default.aspx
Company Research Source: The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising The ongoing showdown between legacy retailers and digital sellers is best exemplified by the growing rivalry between Walmart ( NYSE:WMT Amazon.com NASDAQ:AMZN That's not to say either company is staying in its respective wheelhouse. Walmart has made a significant push increasing number It seems that at every turn, the two companies are butting heads and finding new ways to compete. Now the struggle has moved to advertising. Image source: Getty Images. Morphing its ad capabilities Walmart recently acquired Polymorph Labs, a start-up focused on managing digital advertising. This comes in the wake of Walmart's decision to leverage its customer data to provide more relevant ads. In the press release to announce the acquisition, Walmart said: With 90% of America shopping at Walmart every year and nearly 0 million visitors to our stores and web sites every week, Walmart Media Group enables brands to reach more customers at scale and mea Show less Read more
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