WPP expects at least five private equity bids for Kantar: sources [Reuters]
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Source: Reuters
WPP expects at least five private equity bids for Kantar: sources - Reuters 3 Min Read LONDON (Reuters) - WPP has attracted at least five of the world’s biggest private equity firms into an auction for a majority stake in its data analytics unit Kantar ahead of a deadline for indicative bids on Apr. 17, sources told Reuters. U.S. private equity funds Bain Capital and Apollo are putting the finishing touches to their rival bids and will compete with European funds CVC Capital Partners, Permira and Apax. The bidding field includes two other private equity investors, one of the sources said, without naming them. Bain Capital and Permira declined to comment while Apollo, CVC and Apax were not immediately available. The auction - led by Goldman Sachs - is gaining momentum as the deadline for first round bids looms. But private equity investors, who have been reviewing the business in recent weeks, are taking a conservative approach to valuation. Bids are expected to value Kantar at single
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