Newell Brands Appoints WPP as Its Communications Partner Globally
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
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Company Research
Source: Business Wire
NEW YORK & LONDON--(BUSINESS WIRE)-- Newell Brands, a premier consumer goods company, has selected WPP (NYSE:WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally, whilst also helping the client to leverage its scale and bring a new focus to developing integrated communications across a broad range of channels. Team Newell is an expansion of the relationship between the client and WPP that began in 2016 when J. Walter Thompson was hired as the client’s lead agency. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work,
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- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- 3/21/24 - Form 6-K
- WPP's page on the SEC website