End of Sorrell's reign heralds change for big ad empires [Reuters]
WPP plc American Depositary Shares (WPP)
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Source: Reuters
End of Sorrell's reign heralds change for big ad empires | Reuters Reuters Staff 7 Min Read * Sorrell departs at a time of huge industry change * Ad giants hit by lower spending, tech changes * Holding companies rethinking their offering By Kate Holton LONDON, April 20 (Reuters) - Martin Sorrell’s departure from the world’s biggest advertising company heralds change for his sprawling WPP empire and may accelerate a shake up of the big ad groups that followed his lead. WPP and its major rivals Omnicom, Publicis and IPG face challenges on every front, from the might of Google and Facebook - whom Sorrell famously dubbed “frenemies” - to the rapidly encroaching consultants Accenture and Deloitte. With clients demanding ever-lower fees, big advertising groups must learn to be more nimble and efficient to protect their revenues and avoid pressure on them to break up. “I don’t think this is the event that brings down the holding companies,” industry adviser and MediaLink Chief Executive Mich
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WPP
News
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WPP
Analyst Actions
- 1/11/24 - UBS Group AG
WPP
Sec Filings
- 3/21/24 - Form 6-K
- 3/21/24 - Form 6-K
- 3/21/24 - Form ARS
- WPP's page on the SEC website