Global advertising expenditure to grow 4.5 percent in 2018: Zenith [Reuters (UK)]
WPP plc American Depositary Shares (WPP)
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Source: Reuters
Global advertising expenditure to grow 4.5 percent in 2018: Zenith | Reuters 2 Min Read (Reuters) - Global advertising expenditure is predicted to reach $581 billion at the end of 2018, with most of the growth coming from sponsored content in search engines and social media ads, according to industry forecaster Zenith. Zenith, owned by France’s Publicis, raised its forecast for global advertising spending growth to 4.5 percent from 4.1 percent and predicted two-thirds of that growth will come through paid search and social media ads. In recent times, advertising companies including market leader WPP Plc ( WPP.L ) have been hit by clients switching to using online platforms like Google and Facebook to reach consumers. Paid search, which inserts sponsored content into search engine results, will grow $22 billion in 2018 whereas social media ad spending is expected to grow by $28 billion, making it the largest contributor to expenditure growth, Zenith said. Indicating that the UK ad ma
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WPP
Sec Filings
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- 3/21/24 - Form 6-K
- WPP's page on the SEC website