How to Frame the Future of Eyewear
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
wpp.com/wpp/investor/financialnews
Company Research
Source: PR Web
NEW YORK (PRWEB) July 11, 2018 J. Walter Thompson (JWT) has partnered with EyeBuyDirect to launch a brand new, long-term brand campaign entitled "It's How You Frame It." The campaign is comprised of a multi-platform approach to content, including 3D animated characters and real people that enter fanciful worlds to showcase the fashion and function of EyeBuyDirect's glasses.JWT brings its expertise in building iconic world-class brands to EyeBuyDirect's exciting offering. As a digitally native, vertically integrated brand, EBD has made great strides in making eyewear and eyecare more affordable to the masses while not compromising on quality or style. With the "It's How You Frame It" campaign, JWT aimed to help EyeBuyDirect (EBD), an online eyewear retailer, stand out in a cluttered category and increase its share in the U.S. market. EBD offers solutions for protection and correction at a very economical price point.EBD and JWT partnered together in early 2018 and are set to launch th
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Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website