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How Many People Are Watching the Olympics? NBC Attempts a Tricky Head Count. [The New York Times]

WPP PLC (WPP)  More Company Research Source: The New York Times
US:NYSE Investor Relations: wpp.com/wpp/investor/financialnews
PDF “Advertisers now recognize that a viewer is a viewer,” said Dan Lovinger, NBC Sports’s executive in charge of sales. He eschewed the idea that there is a fundamental difference between television and digital viewers. “What we are doing now is adding it all together and treating a viewer as a viewer.” For decades Nielsen produced easy-to-compare measurements of how many people watched a program and what percentage of American households they represented. But an exploding array of technologies — first TiVo and other digital video recorders, and now streaming players like Rokus, computers and phones — has fragmented viewing across dozens of different platforms, a large factor in the broad decline in television ratings. With billions of dollars in commercial time at stake, content providers, and especially media companies that own expensive sports rights, have raced to keep up. Scripted programming can have a long shelf life and be sold over time in a va [Read more]

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