The Wall Street Journal: WPP considers break with tradition to merge Young & Rubicam with digital-ad firm VML [MarketWatch]
WPP plc American Depositary Shares (WPP)
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Source: MarketWatch
WPP considers break with tradition to merge Young & Rubicam with digital-ad firm VML An earlier version of this report described Rolex and the U.S. Marines as Young & Rubicam accounts. Both are long-standing JWT accounts. The story has been corrected. WPP PLC’s new chief executive is preparing to consolidate some of the advertising giant’s major properties, as traditional agencies struggle to keep pace with the industry’s digital shift. Marquee ad agencies that buoyed WPP WPP, -0.21% in earlier decades — including Young & Rubicam, Ogilvy, J. Walter Thompson and Grey — are generally growing more slowly than WPP’s digital and media-buying operations, according to the company. CEO Mark Read has said that he will unveil a strategy update by year-end and that merging creative and digital firms makes more sense than combining creative agencies. One idea under consideration is a merger between Young & Rubicam and WPP’s digital-ad firm VML, with VML Chief Executive Jon Cook leading the com
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Sec Filings
- 4/25/24 - Form 6-K
- 4/5/24 - Form SC
- 4/2/24 - Form 6-K
- WPP's page on the SEC website