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Cambridge Analytica CEO talks to TechCrunch about Trump, Hillary and the future [TechCrunch Blog]

WPP PLC AMERICAN DEPOSITARY SH (WPPGY) 
Company Research Source: TechCrunch Blog
Cambridge Analytica CEO talks to TechCrunch about Trump, Hillary and the futureA few weeks ago I met with, and interviewed, Alexander Nix, the CEO of Cambridge Analytica. His company has been credited with helping Donald Trump win the U.S. presidency. It’s also been associated with many other controversial political campaigns globally and accused by some of aiding the U.K.’s exit from the EU. He addresses all of these subjects in detail (a shorter summary is here).The interview, which was recorded, was conducted in private at the IT Arena conference in Lviv, Ukraine.This is the transcript of the interview, which was 50 minutes long:Mike Butcher (MB):You think that digital advertising agencies have ‘got it coming’, such as the WPPs of this world. What do you mean by that?Alexander Nix (Nix):Actually probably not digital advertising agencies because they’re more progressive. I’m really looking it at the old school traditional creative-led agencies. [For example] within WPP obviously Mar Show less Read more
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