Cognitive Marketing Agency AIQ Launches, Bringing AI-Technology to Brands
WPP PLC AMERICAN DEPOSITARY SH (WPPGY)
US:NASDAQ Investor Relations:
wpp.com/wpp/investor/financialnews/2017/nov/16/wpp-announces-transfer-of-its-american-depositary-shares-ads-to-nyse
Company Research
Source: PR Web
SAN FRANCISCO (PRWEB) November 14, 2017 Today, executives from AIQ announced the launch of their cognitive marketing agency. The new company helps brands and retailers find and organize shopper data across business silos, and assimilate the data into an artificial intelligence engine, BrandBrain(TM), powered by leading AI for customer engagement platform Augment. AIQ then leverages this AI-engine to enable, and scale, direct two-way conversations between brands / retailers and shoppers across all existing and future marketing channels. Ultimately, this will enable brands and retailers to compete through a walled garden of proprietary first party data, built around a continuously learning AI-engine, BrandBrain(TM).AIQ is led by well-known consumer-packaged goods (CPG) marketing and eCommerce leaders, Greg Murtagh, Founder and former CEO Triad Retail Media and Soren Mills former Retail / CPG CMO and Head of Global eCommerce for Walmart.com. They are joined by Magnus Erhardt, Founder
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