Can WWE's NXT Body Slam the Company's New Rival? [The Motley Fool]
World Wrestling Entertainment, Inc. Class A (WWE)
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Source: The Motley Fool
Can WWE's NXT Body Slam the Company's New Rival? The "developmental" promotion is going to air on the USA Network on the same night of the week as AEW on TNT. World Wrestling Entertainment ( NYSE:WWE ) has made a deal to bring its NXT brand to Comcast 's ( NASDAQ:CMCSA ) USA Network from 8-10 p.m. starting Sept. 18. The move gives the company another show on a major cable station airing at the same time as upstart All Elite Wrestling 's (AEW) as-yet-unnamed show on the TNT network. It's a defensive move by WWE that acknowledges that the company would rather slow AEW's momentum. It's also a plan that could backfire and make the No. 1 pro wrestling (or "sports entertainment", as WWE would describe itself) company look weak, which may hurt its overall business. AEW grew out of a one-off show put on by wrestlers Cody "Rhodes" Runnels, Nick and Matt Jackson (The Young Bucks), and Kenny Omega. In response to an off-hand remark by wrestling journalist Dave Meltzer, the four booked an are
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