Merrell Brings 'Great Outdoors Month' to Life with a Movement that Challenges Consumers To Do Simple Tasks Outdoors, Where Everything is Greater
Wolverine World Wide, Inc. (WWW)
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Source: PR Web
ROCKFORD, Mich. (PRWEB) June 02, 2021 To raise awareness for Great Outdoors Month, Merrell, the outdoor performance and lifestyle brand, announced today it's kicking off a month-long movement called "Everything Is Greater Outdoors" to inspire people to take part in the #DoItOutdoorsChallenge. This challenge is an invitation to rethink how easy it is to engage with the great outdoors by asking people to take simple everyday indoor activities, outside. The "Everything is Greater Outdoors" movement was developed in partnership with Merrell's advertising agency, Words From The Woods, and includes a mix of social and digital ads, experiential activations, program partnerships, and Merrell's first national spot on Hulu. "Merrell is committed to celebrating the power of being outside every day, but having a dedicated time like Great Outdoors Month felt like an opportunity to do something big to share our mission with as many people as possible," said Lindsey Lindemulder, Brand Marketing Dir
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