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Stock impact report

Why these chunky, ugly running shoes are selling like crazy [CNN]

Wolverine World Wide, Inc. (WWW) 
Last wolverine world wide, inc. earnings: 4/22 06:30 am Check Earnings Report
Company Research Source: CNN
Hoka, which started in 2009 in France as a running shoe for hardcore marathoners, is growing rapidly with casual runners, hikers and weightlifters. The brand, which hawks $125-and-up ultra-cushioned shoes, has also become something of a fashion symbol outside of exercise. Hoka is appealing to consumers looking for everyday walking shoes, and it's been spotted on celebrities, including Gwyneth Paltrow and Emily Ratajkowski. “This is the antithesis of minimalist sneakers. It's the maximum amount of comfort,” said John Fisher, the former CEO of Saucony and currently a senior lecturer at Boston College's Carroll School of Management. “They take comfort and they translate it to the greatest depth of midsole and outsole on the market.” Hoka, owned by Deckers (DECK) , the company behind Ugg and Teva shoe brands, hit $892 million in sales in 2021, a 56% increase from the year prior. On Thursday, when Deckers (DECK) releases sales for 2022, the brand is expected to announce Hoka's revenue Show less Read more
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