UPDATE 1-Exxon, Ben & Jerry's among buyers of $256 million in political ads on Facebook [Reuters]
Exxon Mobil Corporation (XOM)
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Source: Reuters
Exxon, Ben & Jerry's among buyers of $256 million in political ads on Facebook | Reuters 4 Min Read (Reuters) - Facebook Inc’s new searchable database of U.S. political ads reveals that companies such as Exxon Mobil Corp, Ben & Jerry’s and Penzeys Spices are cumulatively spending millions of dollars to encourage voting and influence how Americans vote. Little data is typically published on specific companies’ online ad spending, but Facebook’s increased transparency about political activity on its service has opened a trove of details ahead of elections on Nov. 6. The social media network showed that $256.4 million was spent on political ads since May. Alphabet Inc’s Google and Twitter Inc have introduced similar databases. But compared to Facebook, Google covers a narrower set of advertisers and Twitter’s tool is more difficult to use. The database unveiled by Facebook on Tuesday, called the “Ad Archive Report,” will provide weekly updates on how much advertisers are spending on Face
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