How This Female CEO Increased Her Tech Team To 33% Women [Forbes]
XO GROUP (XOXO)
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Source: Forbes
JOOR CEO Kristin Savilia Permission of JOOR, Kristin Savilia Meet JOOR CEO Kristin Savilia who crafted herself into a retail guru who champions women in tech. Kristen started her career as a buyer at Macy’s, so she understood firsthand the pain points of retailing and how JOOR’s tools could solve them. Before joining JOOR, she worked at XO Group, parent company to the wedding brand, The Knot, as President of the Local Marketplace. There, she and her team took an offline process of planning a wedding and made it digital, bringing much needed transparency to couples and vendors. When the JOOR’s Board of Directors approached her to take over as CEO, Kristin saw many similarities to The Knot in its early days. “At JOOR, we are taking the antiquated and offline process of wholesale selling and buying and making it digital, bringing upstream transparency to both the brands and the retailers,” Kristin explained. First, a quick profile of the firm Kristin leads:
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