Today Is the Most Popular Wedding Day of 2018 and Guests Are Spending $1 Billion on It [Fortune]
XO GROUP (XOXO)
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Source: Fortune
Today is the most popular wedding day of the year, according to data released by the Knot. Almost 30,000 couples are set to marry, with associated guests spending an estimated $1 billion on gifts and attire for the happy events, the site says. In advance of this very hectic day, the multiplatform wedding-planning brand (part of XO Group Inc.) released its 2018 Guest Study on Tuesday, revealing average attendee expenses per wedding, as well as factors contributing to whether invitees accept or decline, and the thinking behind choosing an appropriate gift. Per the Knot’s membership data, 28,633 weddings are scheduled for Aug. 18 in the U.S. “A lot of couples picked it for the significance of the date, it’s a palindrome month—8-1-8-1-8,” says Ivy Jacobson, senior editor at the Knot. She also notes that summer and early fall months are the sweet spot for couples planning a wedding, generally because of weather concerns. An average of 136 guests per wedding will attend thi
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