Tommy Hilfiger’s New Clothing Line Rewards You For Wearing It [Fortune]
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Source: Fortune
Getting dressed in the morning can now net you exclusive rewards, thanks to a new line of smart clothing released by Tommy Hilfiger on Thursday. Every item in the clothing manufacturer’s new capsule, Tommy Jeans XPLORE, contains an embedded Awear Solutions’ Bluetooth low-energy smart chip that allows the wearer to pair their item with the company’s XPLORE iOS app using Bluetooth. Once paired, wearers essentially become a micro brand ambassador, earning points for wearing their item, competing in daily and weekly challenges, and collecting Tommy-branded heart-shaped icons on the app’s map. Once you’ve racked up enough points, Tommy says they can be exchanged for products, gift cards, signed merchandise, and experiences, such as a tour of the Tommy archive or VIP passes to a Tommy runway show. “Awear’s smart tag enables active, personalized engagement in real time, rewarding the consumer on product usage,” Liron Slonimsky, chief executive officer and founder of Awe
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