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YETI® Appoints Melisa Goldie as Chief Marketing Officer

YETI Holdings, Inc (YETI)  More Company Research Source: Business Wire
Last yeti holdings, inc earnings: 2/14 06:00 am Check Earnings Report
PDF AUSTIN, Texas--(BUSINESS WIRE)-- YETI Holdings, Inc. (“YETI”) (NYSE: YETI) today announced the appointment of Melisa Goldie to the newly created role of Chief Marketing Officer, effective immediately. Ms. Goldie will report to Matt Reintjes, President and Chief Executive Officer of YETI. This press release features multimedia. View the full release here:https://www.businesswire.com/news/home/20190107005313/en/ Melisa Goldie (Photo: Business Wire) Leveraging her extensive brand strategy and marketing experience, Ms. Goldie will be responsible for crafting, articulating and driving the global brand marketing and creative vision for YETI including its direct to consumer business. She will bring together YETI’s brand, creative, digital, e-commerce and customer experience teams, in order to further position the business for continued long-term growth. Most recently, Ms. Goldie served as a strategic brand marketi [Read more]

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